Almost 95 % of the people who browse the Internet only go through the top 10 search results in the search engines. So unless and until you are on the top of the page you will not make any profit.
More and more sites are getting into the web each day, to be among the popular and the most viewed sites are a difficult task. With the coming of SEO or Search Engine Optimization, this task has been made easy.
Your site can be made to be popular and could also be made profitable. Your business can be made to grow with clients from all over the world accessing your site.